KEEP UP Campaign
With women’s sports gaining momentum, I created a bold campaign for the U.S. Women’s Open centered on the tagline “Keep Up”, aiming to capture the energy, speed, and unstoppable rise of women’s sport.
Concept & Approach:
The campaign focuses on athletes entering the “zone”, the intense flow state where everything else fades. I wanted to visualize this mindset through dynamic typography, motion, and 3D visuals. Coco Gauff was chosen as the hero, embodying focus, power, and determination.
Developed 3D stills featuring tennis balls in motion, integrated with flow-inspired visuals. Experimented with type animation for the tagline to convey energy and rhythm. Designed social media posts combining hero imagery, 3D elements, and playful pen-scribble animations. Refined visual treatments and typography to maintain a cohesive campaign aesthetic.
OOH/2D Animation/3D Modelling
/Social Media
RESEARCH AND DELVOPLMENT