F1 Campaign
With the goal of building excitement for the upcoming F1 season, I set out to create a bold and cinematic campaign for Sky Sports.
Concept and Approach:
I drew inspiration from the 2025 Superman poster, adopting its dramatic and high-impact visual style to capture the intensity and power of Formula 1. The campaign’s concept centered on portraying the drivers as superhuman figures, embodying the speed, strength, and precision that define the sport.
I developed a range of visuals, including social media designs, that brought the concept to life through dynamic composition and motion. The motion flares were designed to align with Sky Sports’ blue and red branding, adding energy and depth to the visuals. I also carefully selected superhero-inspired poses for each driver, reinforcing the idea of extraordinary power and focus while maintaining a cohesive, cinematic aesthetic.