Business Club
I collaborated with another designer to create a series of GIFs and visual assets for the company’s Business Club. Our primary role was to design and produce Mailchimp campaigns promoting a variety of projects and initiatives under the brand.
Concept & Approach:
The creative direction varied from project to project, evolving to fit the theme and tone of each campaign. Every design aimed to balance professionalism with creativity, ensuring each piece aligned with the brand identity while remaining visually engaging and distinctive.
We created and modified typography to match the mood and style of each campaign, pairing it with motion and layout design that brought the visuals to life. The final GIFs and email assets delivered cohesive, on-brand communication that captured the essence of each project.