GUMI GEMS
GUMI GEMS is a gummy candy brand created to reimagine the classic sweet with a fun, nostalgic twist. The project was inspired by a visit to Economy Candy in New York — one of the city’s oldest candy shops. The vintage packaging, playful typography, and timeless charm of the store sparked the idea to design a candy line that blends retro aesthetics with modern appeal.
Concept & Approach:
The creative direction focused on nostalgia and playfulness, capturing the warm, vintage feel of old-school candy brands while keeping it fresh for today’s audience. I drew inspiration from vintage cartoons and the whimsical art style of Cuphead, giving the packaging a friendly, character-driven identity that resonates with younger audiences and adults alike.
Using Blender, I modelled, animated, and rendered the product to bring it to life with a realistic yet stylised look. The packaging design featured hand-drawn characters and bold retro typography, evoking the spirit of classic candy branding. The result is a cohesive visual identity that feels both nostalgic and new — a modern take on the timeless joy of gummy sweets.